HRI

Heggen Research Institute

Half of American cities have a measurable housing shortage.

Most don't have the data to do anything about it.

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Cities scored
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ZIP codes analyzed
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States covered
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Incentive programs mapped
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Employment demand funnels
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Data points analyzed

Planners

Good plans need proof, not guesswork.

Planners are asked to say where growth should go and what it should cost — but comprehensive plans and housing elements too often rest on dated surveys and intuition. Knowing the demand, quantified at the ZIP-code level and traced to federal data, turns a planning document into a defensible case for the housing a community actually needs.

Developers

The opportunity is real. Getting there takes too long.

The demand is there. The rents pencil. But getting from opportunity to groundbreaking takes 18–36 months and costs a fortune in soft dollars. No reliable comps for small markets. No aggregated incentive data. No way to know if the city is actually ready.

Banks

The capital exists. The evidence doesn't.

Banks have the capital to make it happen. But deploying it without reliable data creates real exposure — wrong product, wrong site, wrong developer, undocumented impact. The lending opportunity is real, but it requires the right evidence to deploy capital responsibly.

A defensible plan. A developer who can move. A bank willing to lend. Put those three together, and you get the thing none of them can produce alone — a city with the housing it actually needs.

Data Sources

Every number traces to federal data your team already trusts.